Prediction for 2013: An Explosion of SharePoint Internet Sites…and a Grain of Salt

Microsoft has crafted the latest edition of its Web Content Management platform to make it more appealing as a solution for building public websites. SharePoint has long been the go-to platform for intranets and document management solutions for small to large businesses. But now SharePoint 2013 is poised to make dramatic inroads as a WCM for internet sites. So What Makes SharePoint 2013 Good for Web Sites?

Why SharePoint WCM Contributor Adoption Matters

The proliferation of web content management platforms promises to put content creation rightfully into the hands of subject matter experts, but the editing experiences of many of these platforms remains a mixed bag. Microsoft’s SharePoint platform, which is becoming a major player in the WCM arena since its release of SharePoint 2010, provides seemingly endless opportunity for creating and publishing content. However, it still presents some significant adoption obstacles to content contributors.

Path Analysis is Useless…Except When It’s Not

“Path Analysis” is a type of analytics report that monitors the page views leading up to and following the view of a specified page.  For instance, a path analysis of the main “Products” page on a website might include the three pages leading to it and the 5 pages following it.  The report indicates the most frequent paths. Most of the time, I find this to be quite useless, especially when looking at more than 3 pages in a path.  Why?  The internet is a Continue reading → Continue reading →