Web design put simply

Great websites address the needs of their audiences in the simplest way possible. However, perfect simplicity to one audience may confuse, distract, or fail to inform another. The secret to designing and building great websites lies in listening to your audience and finding out what "simple" means...to them.

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Web Design

Web design is the process of translating a specific message (content + branding) into a specific medium (web pages) in a way that befits a target audience. Web design encompasses many different skills such as graphic design, page layout, coding, content creation, etc.

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User Experience

User experience is how a person feels about interacting with a product or system. It's a lens through which to evaluate the success design components, and a perspective that shifts as a target audience evolves. UX also applies to tools, games, and services in the "real world."

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Information Architecture

Information Architecture is about helping people to quickly and easily understand where they are, what they can do, and how to find what they are looking for. Creating an effective IA is a highly localized process; great IA requires knowledge about the content, goals, and audiences of the website.

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